3 Essential Fast Casual POS System Features

Written by  on 29 February 2016

POS Buyers GuideThere is no denying that a fast casual POS system plays a critical role in the success of a fast casual restaurant. However, fast casual POS system features vary from manufacturer to manufacturer and from model to model. What’s more, some of these features are more important or desirable than others. Here are three essential features to look for in a fast casual POS system:

  1. Conversational ordering capability

Fast casual restaurant customers want to get their food as quickly as possible – without sacrificing order accuracy. When a fast casual POS system lacks the conversational ordering capability, quickly taking orders and moving diners through the queue can be difficult. The design of the system is such that employees must follow a specific sequence of screens and order options. Doing so often means interrupting customers, requesting that they repeat one or more components of their orders, or deleting (and possibly re-entering) information. Additionally, learning to use a fast casual POS system that relies on traditional order-taking procedures can be problematic.

Quite the opposite is true of a fast casual POS system whose features include conversational ordering. No deletion of orders is necessary; instead, employees can modify orders at any stage in the ordering process. They can also enter combinations and parts of multiple orders without backtracking or interrupting customers. What’s more, a fast casual POS system with conversational ordering is far more user-friendly and intuitive than its traditional counterpart. It all adds up to increased order accuracy, enhanced customer service, and better order flow.

  1. Enterprise-wide reporting capability

In recent years, the fast casual space has become a hotbed of competition. And whether you have a single- or multi-unit operation, it won’t be well-positioned to stand out from the pack unless your fast casual POS system is structured for enterprise-wide reporting.

Why enterprise-wide reporting? It’s the best way to keep close tabs on your business. Easily keep track of store traffic patterns, employee performance, labor statistics, inventory statistics and usage, and even which items are being ordered and their quantities. With this information at your fingertips, you’ll be able to make better, more actionable decisions that can have a positive impact on your bottom line.

  1. Loyalty and gift card program component

Your POS system is the easiest way to take advantage of the popularity of customer loyalty programs. Loyalty program member data maintained in the system can be used to identify customers to whom you can send targeted offers and specials. You can even do this to publicize last-minute promotions and other initiatives to help increase traffic during slow times. Hesitating to insist on a loyalty program component for your fast casual POS system? Consider this: loyalty programs have been known to boost guest visits by 35 percent, and the National Restaurant Association says 57 percent of adult consumers are more likely to dine at foodservice operations with loyalty programs.

Your fast casual POS system should also support gift card sales, given the strong appeal of gift cards to consumers. A recent report by financial consulting firm CEB Tower Group pegged total U.S. purchases of gift cards at more than $100 billion annually, and revealed that 65 percent of gift card recipients spend an average of 38 percent more than the face value of the gift card. A fast casual POS system makes gift cards even more attractive, as it allows consumers to easily check their balances and re-load their cards in-store.

Any fast casual POS system will benefit business. However, the greatest potential for rewards from such technology can be achieved with the right combination of features.

POS Buyers Guide

Read 962 times Last modified on Thursday, 03 March 2016 14:02

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